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the Firm Strategy Structure and Rivalry

the Firm Strategy Structure and Rivalry Sialkot is known as the fare city of Pakistan. Out of numerous house and little scope businesses,...

Thursday, October 31, 2019

Harlem Renaissance Poets Research Paper Example | Topics and Well Written Essays - 1000 words

Harlem Renaissance Poets - Research Paper Example On the one hand, Johnson poem â€Å"Let Me Not Lose My Dream† features her seminal background in Rome, Georgia. The poem carries well recitations of the ancient culture and the need for blacks to take on the challenges of the community, while embracing stoicism. The inclusion of entertaining humor in the literary content was largely impacted by her skills of playing musical instruments and natural history. The creation of the poem was largely influenced by William Starkey Braithwaite work, an author who highlighted the socio-economic and political challenges that minority communities faced in the United States, and the need to remain steadfast in the quest for a free America. Considered to be one of the founding women poets, who based their literature on the new role of African Americans, Johnson’s poem â€Å"Let Me Not Lose My Dream† was laced with a feeling of sadness and optimism that blacks faced in their effort to assume prominence in the society. On the oth er hand, Gwendolyn Bennett was another significant poet of this period. The poet was born in July 1902 in Giddings, Texas. Her parents were Joshua and Maime Bennett. Bennet’s poem â€Å"Heritage† features her life as a young woman in Brooklyn’s Girls High, through her adulthood. The nature of treatment she received was characterized by benignly cold reception from the mainstream white community. Through the poem â€Å"Heritage,† particular practices such as the intellectual capabilities of the blacks during Harlem Renaissance were tolerated without question, and without meticulous thought. The poem highlighted the future role of the blacks, in social and political circles. â€Å"Heritage† is illustrative of a keen intellectual mind, which Bennet summoned during the Harlem Renaissance period to articulate the social change in the American society; that democratic transformation in the society was inevitable, and that art and literary genre had becom e a significant avenue used to communicate the much needed change in the society (Hull 13-15). Despite the significant, but the largely different titles of the two poems, Johnson’s â€Å"Let Me Not Lose My Dream† and Bennet’s â€Å"Heritage,† are two literary works that indicate the need to conserve fruitful society norms of the blacks such as social democracy, fair representation in all aspects of the society and justice for all. Whereas the former poem served to motivate the rising blacks not to be cowed in their effort to assume socio-economic and political significance in the society; the latter holds that not all new developments may yield positive outcomes. The poems by Georgia Douglas Johnson and Gwendolyn Bennett are, thus, illustrative of the enormous skills and resourcefulness that inspired the change empowerment of blacks during the Black Arts Movement. By reexamining the contribution of these poets, one can have a glimpse of delight of the bla cks during Harlem Renaissance, despite the enormous social challenges they faced . Themes present in the two poems Ethnic Pride Featuring the historical Black Arts Movement was an explicit ethnic delight that was captured in the philosophy of the empowerment of the community, who through scholarly work and creation of literature could reverse the pervading ethnic bigotry and traditions to enhance

Tuesday, October 29, 2019

Multinational Companies Management Essay Example | Topics and Well Written Essays - 2500 words

Multinational Companies Management - Essay Example This is the same in the case of employee retention. However it is very difficult for any organisation to take the necessary steps to retain its workforce and ensure that they remain loyal and engaged, and when this has to be carried out by an organisation with many different cultural dimensions the strategies that need to be adopted become even more difficult and complex. The author believes that through this study, she will be able to gain sufficient information on the specific steps that can be taken by a transnational organisations with regard to managing and retaining employees while remaining profitable and ensuring that they remain loyal and engaged and highly productive, thus making the organisation even more profitable. THE DIFFERENT MANAGEMENT STRATEGIES THAT CAN BE ADOPTED BY AN ORGANISATION WITH A DIVERSE WORKFORCE TO RETAIN ITS WORKFORCE, ENSURE EMPLOYEE LOYALTY AND ENGAGEMENT AND CONTINUE TO STAY PROFITABLE IN BOOM AND BUST CONDITIONS In this document the author proposes the methods and the type of research study that she will undertake in fulfillment of her degree requirement. The author is currently interested in studying how Multinational Companies such as Microsoft, IBM, Toyota, Honda, General Electric, Coke Cola, Unilevers, General Motors, Hewlett Packard and Sony can do to retain its employees, keep them engaged and loyal to the organisation, while ensuring that the organisation remains profitable through boom and bust conditions. In this proposal the author discusses the research objectives, the research topic, the methodology that she wishes to adopt, the limitations of the study, and finally the dissertation structure and the time line for the study. The author has carried out a brief literature review into the subject area and has presented it in this research to give the proposal more background and to justify the reason for the choice. Research Objectives Here the author will give a brief overview of the objectives of the research study that she will evaluate for completion at the end of the research. Gain an in-depth understanding of the importance of employee retention for a multi-national organisation. Gain an in-depth understanding of the importance of employee engagement for a multi-national organisation. Gain an understanding of the co-relationship between the profitability of the organisation, employee retention, employee engageme

Sunday, October 27, 2019

Greenland Rail Company: Strategic Planning and Management

Greenland Rail Company: Strategic Planning and Management Section One In activity 1, we have discussed the initial parts of the strategic planning and analyzed in depth the current scenario of The Greenland Rail Company. To continue further into the affairs of The Greenland Rail Company, here we shall apply the business assessment tools to arrive at a viable solution and evolve a healthy strategy for it or mend where necessary. The strategic planning determines the core idea, modus operandi allocation of resources to achieve the objectives or goals set in the strategic planning. Every business has its core idea and the strategy to achieve the objectives through operational plans. However to keep the operations on track, we need to have some analytical and monitoring measures. We can call them the business (assessment) tools. The idea of having these tools is minute to minute monitoring of the operations and to see if any action is harming the business or going against the strategy laid down. Here is the list of such tools: Is the strategic planning checked or analyzed on the concept of ‘SWOT’ analysis? Are the strategy and the strategic planning documented? Is there any internal audit or the check list for the cross check of actions with the planning? Is there any effective policy and method of remedial measures stipulated? SOPs are an effective tool to keep every action on line with the planning. All above are absolutely necessary for successful running of a business and more particularly for a business of the magnitude of The Greenland Rail Company spread countrywide by its services and utility to the nation. SWOT Analysis SWOT is abbreviation of four words which in fact gives four dimensional view of any issue or idea. There is nothing new in this. Everybody thinks on the pros and cons of an idea before putting it into practical shape or taking practical step. It consists of: Strengths: Under this heading, we see what makes an idea viable if put in practical shape. It starts from the biggest advantageous point to the smallest strength that the idea may have. Weaknesses: This heading covers the flaws in the idea and whether the flaws can be covered or they will make and prove the idea not viable. Opportunities: Having seen the strengths and weaknesses, does the idea still provide us the desired opportunities or any opportunities. This may also mean whether those opportunities that we had in mind, still exist and it is worth committing the valuable resources. Threats: the last part of the analysis is to evaluate threats to the business idea or the envisaged strategy. It is to see if threats are manageable and can be neutralized with some amendment in the strategy or they are big enough to be really called threats and give strong indications of not committing the resources. Documentation Of The Strategic Planning This is an extremely important tool that will go lifelong and will keep reminding the central idea and the principles on which the business is to be run. This provides the base for generating the operational plans for any new ventures within the existing business. The need for documenting the strategic planning cannot be over emphasized. Internal Audit Or The Check List To Cross Check The Actions With The Planning Internal audit and the checklist are two different things but serve the same purpose. The internal audit is carried out by another official of the organization whether the operators are performing correct actions. The checklist provides correct sequence of actions to be done by the operator. The checklist is guiding method whereas internal audit is pointing out the mistakes. However, both have their utility and should always exist. Standard Operating Procedures (SOPs) SOPs are an effective tool to keep every action on line with the planning and in fact operational plan translated in simpler form so that everybody at every level can understand the right way of doing an action. SOPs tell the only way an action has to be done and thatg is the desired action according to the operational plan. Method Of Remedial Measures We can say the last in the series is description of remedial measures. If the SOPs are being followed, no remedial measures are required. They are only for emergencies and accidents. However accidents and emergencies do not occur frequently but remedies should be well thought and well planned. They should be a part of SOPs and be documented properly. In this section we shall see the competitive strengths and weaknesses of the current business strategies. The Greenland Rail Company has: Clear philosophy to provide efficient travel service to the passenger, and, To provide efficient safe and timely transportation of commercial goods. Its strategy is based on the following elements: To schedule its services on the needs of the customers To provide sufficient number of trains To provide sufficient trained staff for operating these trains To allocate sufficient resources for the above To maintain a good standard of its services to attract the major market share. Effective marketing and good customer care service All above have all the strengths and bright chances of success. Despite these strengths it has weaknesses that it lacks locomotive production facilities and expertise, both. This is one weakness that can put the entire plan at stake of failure. However this weakness can be overcome by importing the locomotives in time and by having a good repair and maintenance workshop of its own. Its strengths can be enlisted as under: It can schedule the trains on the needs of the customers It can provide sufficient number of trains It can employ sufficient staff and can train them at its own training facilities It can allocate sufficient resources It can maintain good service standard It can have effective marketing and customers care Its weaknesses can be visualized and enlisted as under: Any breakdown of locomotives can adversely affect the schedule Motivation of the staff can be doubtful and may not prove to be as efficient as ideally required. The competitors, the road transporters can also provide the same facilities with good standard and efficiency. Track needs to be maintained continuously and may not be possible to do it. It is susceptible to miscreant actions and any defect in the track can stop the movement of trains and affect the schedule very badly. The company has single track and lacks the double track facility causing unnecessary delay in allowing the crossing of other train. There can be human error that can cause severe hindrances and even accidents. Despite these weaknesses the company has been running the trains by making an intelligent time table. However the efficiency of double track cannot be achieved by single track. The major problem faced by the company has been shortage of locomotives and making no provision for timely actions. Frustration in employees has been another factor. Core Business Values And Current Objectives Core business values are efficient service for passengers and goods transportation. Safety of passengers, comfortable travel and adhering to strict time schedule are the core values in case of passenger travel service. On the other side, transportation of goods in safe and timely manner are the core values for the cargo service. Its current business objectives are still the same, I e: To operate the trains and make the company a profitable organisation. The costs have to be met under all circumstances otherwise it would not be possible to run the trains under the conditions of continuous loss. The business objectives can only be achieved if there is efficiency in service. It is a circle; efficiency will capture the market and increase the customers and volume of goods to be transported. Low efficiency will cause losses on every side. The market will slip over in the hands of competitors and there will be sharp decline in the health of the company The comparison between the values and the objectives in now lopsided and in unfavorable balance. Values alone can do nothing if not supported by the efficient service. Loss of efficiency will result in loss of customers and cargo and that will push the company towards a sad catastrophe. Presently it is not meeting its objectives and core values are left unsatisfied. Section Two Now there is a need to compare the strengths and weaknesses and develop measures to bring the company back in good health. It may need very critical decisions. It has to do thorough audit and take stock of things. It has to eliminate all negative elements, may be manpower, some trains and some services which are not allowing the company to meet its expenses. Golden handshake, laying off or compulsory retirement may have to be resorted to foe labour turnover and replacing the inefficient and dishonest with better educated, young and enthusiastic manpower. Some sections of the rail service will have to be closed temporarily till the financial conditions improve and expense of less productive trains can be borne. The goods transport service is more yielding, therefore, has to be specially taken care of. Goods trains should be given equal priority and more cargo handling services can be installed for efficient booking, transportation and delivery of the goods. There is a need of job description of each employee and then he has to be supervised appropriately for efficiency and honesty. Options For Future Strategy The Greenland Rail Company has two issues at hand: Future strategy and, Options for the future strategy. Future Strategy Basically it remains the same with slight variation. Its strategy would be: To provide good travel service to the passengers To provide good transportation for the cargo To eliminate all elements causing losses and working against the interest of the company. To evolve efficient check and balance system. To maintain technical efficiency to the state of the art level for mai8ntaining the schedule. There has to be a ruthless accountability of every employee and every system. A very system of accounting has to be implemented. Future Options The long past history of the company has a lot to teach and draw the lessons. It has been running successfully 50 years back and even 30 years back. It started deteriorating in mid 80’s. the reasons could be traced as under: In 1950 it was not in good shape and faced scarcity of resources in all directions. In 1960 it improved its service, by induction of new rolling stock and new generation of diesel electric locomotives. Till 1980 it kept progressing and introduced new services and had better arrangements. However there were major political changes in the country and affected this company also. There is another dimension to the problem as well. It had following factor to affect: In 1950 it had to cater for the needs of population of 20 million people and number of passengers was relatively small. The volume of trade was also not much; therefore it did not have that much stress on any side. In 1960, the need for goods trains increased and population had also risen to 40 million relatively increasing the number of people traveling. Still the company handled the situation in fairly good manner and situation was not that bad. By 1975, the country gone through major political disasters, many resources were lost and the political scenario changed the whole situation in sphere of life. Besides political changes, the population had increased to around 75 million and stress was felt on the rail company. The oil prices escalated and number of passengers had sizably increased and number of industries and industrial unit had also increased. The company had to run the trains under political pressure and losses started showing. Now when the population has risen to 180 million and following g major changes have taken place and all of them have hit the company very badly, sinking it day by day: Oil prices increased tremendously Wages also increased and number of employees increase under the pressure of political govt to provide employment to the people. The operation cost increased tremendously. The balance between income and expense was also lost Company’s debts also increased The condition of rolling stock deteriorated and became unserviceable. The locomotives started breaking down enroute which not only caused the delays and upset the entire schedule but also added to the cost in recovery of stuck up trains. Track needed to be maintained, doubled and new trains needed to be introduced. Cargo handling facilities also needed to be installed at prominent destinations. Nothing was and has been done. Emergence and development of road transport companies has also created lot of competition and snatched a big share of the market reducing the4 business and revenue of the rail company There is a catastrophic scenario everywhere. Some miracle or very drastic measures can only save the organization. In view of the above situation still there is a hope to rescue this great enterprise and restore it to its previous glory. It has following options for the future: Enter into a joint venture with some rail company of another country who is running the railway successfully; or else, Seek the help of govt in paying off the debts. Procure new locomotives, improve rolling stock and suspend service on all unproductive or less productive sections. Accounting system needs to be changed. No collective accounting of all the trains should be done. Each train should be treated as a separate subsidiary company and revenue and expense of each train should be accounted for separately. No loss or decrease of revenue should be shared by other trains. Separate accounting system will exactly pin point the source of loss and reason there of. Criteria For Reviewing The Options Once the options have been analyzed and selected to be implemented, they are to be monitored for strict compliance. A set of rules, and checklist points will have to be framed and made mendatory for compliance. The automatic and most obvious criteria would be results in multi directions. They can be: An increase in revenue Less reports of pilferage and misappropriations Increase in customers and volume of goods transportation. Balance in revenue and expense. The ultimate criteria for the validity of options is volume of profit earned because of the options. Section Three Now we have fair amount of information to evolve a strategic plan for The Greenland Rail Company. It should restructure its strategy on the basis of above analysis. The changes are to be made as under: The basic or the core idea remains same. New rolling stock and locomotives should be procured; or number of trains should be reduced proportionate to resources but the service should be more efficient. All stakeholders should be made aware through wide publicity ensuring a better service The difference should be visible in practical shape rather than announcements only. The increasing costs should not always be passed on to the customers. They should be absorbed by the organisation by improvement in efficiency of systems and plugging the pilferage. Resource Allocation Resource allocation should be in priority as under: In all those areas which are absolutely necessary for provision of service and increasing the clientage. All assets, particularly the rolling stock, locomotives, administrative services get the first priority. The administrative and office expenses should be the minimum. Stores inventory should be maintained at the minimum level or may even be on the principle of ‘Just In Time’ (JIT) No over staffing be allowed under any circumstances. This practice not only increases unproductive costs but also the political inductees cause frustration among the efficient employees. Initially some part of the revenue will go in paying off the debts. Strategic Plan The Greenland Rail Company has the following strategic plan: To revive the company to its previous prestigious position. To provide efficient means of travel to all the citizens with safety speed and in time. To provide efficient goods transport system to the business community. To compete with the road transport industry by efficient services and economical cast to the customers. Vision Statement The Greenland Rail Company is determined to be the market leader in transport industry by providing the best services to the customers at economical costs. We visualize satisfied clientele and satisfied employees to contribute towards betterment of the company and the nation. Our vision is on practical footing and honest effort. Schedule Of Implementation The new strategic plan needs be implemented in the following manner: All operational plans must be reviewed in the light of analysis and new strategy formulated. Overstaffing must be reduced to the right size Trains must be rescheduled keeping in view the company’s present potential and the customers’ needs. Separate accounting for each train be implemented immediately. Monitoring system should be introduced and made more effective. All excess inventory should be first segregated and noted particularly to avoid more purchase and blocking the valuable and limited resources. Start the operation on above outline with a new zeal of efficient service. Conclusion The Greenland Rail Company scenario is worst possible which has dropped from magnificent position to depth of destruction and still striving to regain its position. An analysis has been carried out giving all details and possible way out for the company. Although the difficulties seem very big but remedies are quite simple but need stern action on the part of management. Tough decisions, clear vision and honest effort are the only means available to The Greenland Rail Company. The strongest point in favour of the company is the strong base of business and need for its services. Hopefully it will survive.

Friday, October 25, 2019

Pros and Cons of Computer Technology :: Computers

Pros and Cons of Computer Technology In the last couple of decades, compute technology has expanded enormously and has become part of our daily lives. Many of us use computers at work, school and even at home. We are at the point where we can not return to our old lifestyles because we have accustomed ourselves to an easier way of life through computers. There are many advantages to working with computers as well as disadvantages. The implementation of computers in our society has helped facilitate our lives. Computers can help us create and edit documents very easily and can help us speed up work. It is now easier to communicate and send documents through computers at the push of a button. The Internet and E-mail services are just two examples of many features that computers can offer. There are many benefits that technology can offer but not everyone has the sufficient background or training required. Computer literacy is a demand in today's work force and is mostly affecting the older generation. The older generation is at a disadvantage compared to the younger generation that is already being exposed to computers at school. Computer skills are a major issue and will force the older generation to return to school for training. The older generation will have to live with this drastic change and will be forced to adapt to our technology otherwise they will be left behind. Many people feel that computers have eliminated thousands of jobs. For example, in the "Interview with the Luddite", Kirkpatrick Sale states, "We have an estimated 6 million people who have lost their jobs to automation, or overseas shops, since 1988". Kevin Kelly on the other hand disagrees with Kirkpatrick Sale and states, " It's leading them to study coputers and to learn how to get a job with computers". "The number of jobs created by computers and technology is rally more sizable". I agree with Kevin Kelly on the fact that computers and technology has generated just as many and even more jobs to our society than it has eliminated. I feel that computers do not mean that jobs will be eliminated because we still need people to run these machines but that people need to be trained in a different skill. For example, many years ago the Engineering Industry use to develop blue print projects by hand. Today Engineers use different types of computer software such as Cad Key, Auto Cad, an d Micro Station which require cmputer training in the specific software.

Thursday, October 24, 2019

How Does Shakespeare Use Representations of Speech and Other Dramatic Effects to Introduce Iago’s Character?

Shakespeare portrays Iago’s character in the play ‘Othello’ with villainous content by using dramatic effects and specific representations of speech in order to engage the audience to witness this deceitful, dishonest and disturbing man. Iago portrays himself as an innocent and rejected man with the use of powerful and emotive language such as ‘despise me’ and ‘abhor me. ’ The abrupt language used by Iago enables the audience to witness his disgust after Roderigo accuses him of withholding some information from him about his own finances.Iago acts the innocent and threatened character by stating ‘if ever I did dream of such a matter, / Abhor me. ’ The phrase ‘abhor me’ is a use of hyperbole used by Iago, where he exaggerates the issue of not being trusted by Roderigo. Here, the audience is able to see how Iago exaggerates things to a great level and it allows them to believe Iago will behave in this way for the m ajority of the play.Connotations of jealousy are revealed frequently throughout the play, especially within Iago’s first speech between himself and Roderigo, of how he was dismissed as lieutenant in favour of ‘Michael Cassio, a Florentine-/ A fellow almost damned in a fair wife. ’ Here, Iago claims that Cassio will have a wondering eye and is likely to stray from his job, proving how untrustworthy he is. He claims Cassio ‘nor the division of a battle knows/ More than a spinster, unless the bookish theoric. Shakespeare’s powerful use of imagery and asyndetic listing here, when Iago refers Cassio to a ‘spinster,’ reveals connotations of him being an inexperienced soldier as much as a spinster woman is inexperienced in love. The use of asyndetic listing also infers jealousy as Iago is listing the many reasons why Cassio should not have been promoted. The term ‘bookish theoric,’ refers Cassio to be an inexperienced and unknowled geable man on the battlefield, except from the theory he learnt about war in books.Here, the audience can witness Iago’s jealousy, which foreshadows the vengeful acts he performs later on upon certain characters within the play. Juxtaposition is also used when Iago describes to Roderigo the many reasons why Cassio should not be lieutenant, as he claims Cassio’s soldiership is ‘Mere prattle without practice’ compared with he who is ‘worth no worse a place,’ claiming he deserves no lower rank than lieutenant and subordinate to Cassio. This, aswell as showing jealousy, reveals Iago’s blunt arrogance towards being cast aside for the promotion. This may enable the reader to both take pity on him and understand his upset of being verlooked, or disagree completely and believe he is too confident for his own good. Shakespeare introduces Iago as a master of manipulation in the sense that he dominates the conversation when speaking to Roderigo.Th is may be because Roderigo is seen as Iago’s right hand man and is easily manipulated into believing and sympathising with Iago because of the way Othello treated him. In response to Iago’s speech that is full of connotations of jealousy and deceit about the dismissal of the promotion, Roderigo responds by stating ‘by heaven, I rather would have been his hangman. This enables the audience to see how honourable and trusting Roderigo is to Iago as he does not question the latter of how he may be wrong and also does not judge Iago’s aggressive nature towards Cassio and his experience in battle. The metaphorical use of the phrase ‘I rather would have been his hangman,’ is largely ironic as this, again, foreshadows Iago’s actions later on within the play upon those who, in particular Othello, deceived him. Aswell as the manipulation Iago empowers over Roderigo, he also has a financial hold upon him.Roderigo uses the simile ‘as if the s trings were thine,’ where he states that Iago has been using his money as if it were his own. In response to Roderigo’s accusation, Iago replies by saying ‘Sblood, but you will not hear me. ’ Instead of apologising to Roderigo for abusing his trust in looking after his money, he accuses Roderigo of not listening to him. It is here that Iago begins his long speech revealing his jealousy and he was betrayed, allowing the topic of the theft of the money to be forgotten.Shakespeare allows the audience to witness another vengeful side to Iago where he says the promotion seems to stem from favouritism and academic prowess rather than seniority, in which he believes there is no reason to love the moor. After Roderigo claims he would ‘not follow [the Moor],’ Iago responds by saying he will ‘follow [Othello] to serve [Iago’s] turn upon him,’ meaning he will eventually get his own back and will not ‘truly’ follow him due to the pain and deceit this has caused him. The phrase ‘Were I the Moor, I would not be Iago’ infers that Iago would not want to be himself if he were the Moor as he is of lower status.Iago would also not be true to himself he were sucked into the Moor’s ways, so he would continue to serve Othello, but will conceal his true feelings. Shakespeare also portrays Iago’s bitter behaviour when he declares to Roderigo, ‘in following him, I follow but myself,’ meaning he will look after his own interests instead of doing what is best by the Moor, which also portrays him as a self-serving character. His self-serving character is proven in the scene two when informing Othello of Roderigo spreading foul reports about the general. He claims Roderigo ‘spoke such scurvy and provoking terms against [Othello’s] honour.Iago’s double dealing nature proves he is untrustworthy, deceitful and a trouble stirrer, which is ironic as previously he was speaking of how he was treated unkindly and believed Othello was the deceitful person within the issue of the lieutenant promotion. The manipulative power Iago has over Roderigo must be strong if he is unaware of the great stirring Iago is conducting behind his back. Iago’s true representation is best portrayed by Shakespeare with the use of degrading, vulgar and taboo language in order to cause trouble when informing Brabantio of Desdemona’s deceitfulness in order to take revenge upon Othello.Upon arriving at his house, Iago orders Roderigo to ‘poison [Brabantio’s] delight†¦ incense her kinsmen†¦ Plague him with flies†¦ throw such changes of vexation. ’ These dynamic imperatives reveal connotations of rather harsh pain, suffering and destruction, enables the reader to visualise the two men trying to cause much distress, worry and anger to Brabantio before informing him of his daughter’s disappearance. Iago can be seen as a very self-centred character as the revenge he wants to be conducted upon Othello, means another person, Brabantio, will also be hurt during this vengeful act.It also shows how Iago enjoys causing much chaos and mayhem amongst people to witness their reactions for entertainment, and to possibly show he does not want to be the only character who has been deceived. After Brabantio calls out to the two men, Iago immediately uses his vulgar language to explain who Desdemona is with when stating ‘you have lost half your soul†¦ an old black ram is tupping your white ewe. ’ At first Iago portrays his sorrow towards the senator when saying ‘you have lost half your soul’ as if he pities him. The vulgar description ‘an old black ram is tupping your white ewe’ reveals rather degrading and racist imagery.The ‘black ram’ is in reference to the moor, portraying him to be a dirty, old man who is having relations with a pure and innocent â⠂¬Ëœwhite ewe’ which is in reference to Desdemona. The audience can see that this use of zoomorphism infers rather negative qualities about the moor before he has even been introduced into the play. The use of zoomorphism occurs often throughout the first act when Iago graphically describes the sexual relationship between Desdemona and Othello to her father. Iago states to Brabantio that his ‘daughter and the Moor are now making the beast with two backs. The constant use of animalistic imagery and reference to specific animals, infers that the two characters are having a very sexual relationship and may not be together for love. This phrase is also a use of antithesis as the ram and ewe differ completely, similarly to how Desdemona and Othello differ in race and ethnicity. The degrading language used reveals Iago’s total disregard for Brabantio’s feelings and status in society, proving once again the manipulative nature Iago has and the enjoyment he receiv es when causing someone else great distress.Shakespeare also uses religious imagery within the play when Iago declares to Brabantio: ‘the devil will make a grandsire of you. ’ This imagery can also be seen as racial as the devil was often depicted as black, which proves he is referring Othello to the devil. Once Brabantio finds his daughter is in fact missing from his house, Iago decides this is the time to flee, showing his distrust to Roderigo by leaving him to fend for himself.He claims ‘it seems not meet, nor wholesome to my place, to be produced†¦ against the moor,’ where he means he cannot be seen by Brabantio as it may threaten his official position if he is brought forward as a witness against the Moor. Iago, and his double dealing ways, tells Roderigo that he ‘must show out a flag and sign of love. ’ The metaphor used by Iago here, conveys to the audience that Iago will support Roderigo from a distance but will not support him in person, but he later informs Othello of Roderigo’s supposed deceitful ways.Shakespeare uses a variety of different language techniques in order to portray Iago’s villainous character with such content. Zoomorphism is used frequently when Iago is referring to Othello which shows his racist and vulgar language, especially when describing the sexual relationship between Desdemona and Othello. The audience is able to see how Iago revels in the mayhem and distress he causes amongst characters including Brabantio. This shows the cruel and manipulative streak he has.

Wednesday, October 23, 2019